A newly reformulated, refreshing gel formula featuring a clinically effective vitamin C and ferulic acid combination to correct past UV damage while preventing additional future damage for a youthful appearance. This new and improved C-Firma formulation has been thickened slightly to improve the overall user experience as it relates to application and texture, while the updated airless pump prevents the high percentage of vitamin C from losing its efficacy. This everyday serum delivers advanced protection against damaging free radicals while replenishing lipids to visibly reduce wrinkles, firm, and brighten the skin. Jam-packed with a game-changing antioxidant complex and an antiaging chronopeptide that transforms into vitamin D plus pumpkin ferment and pomegranate enzymes that gently dissolve unwanted surface skin cells it supports natural collagen production and cell regeneration. Sodium hyaluronate crosspolymer delivers intense hydration allowing the formula to absorb quickly and easily into the skin with a reservoir effect, meaning it remains effective for a minimum of 72 hours. The result is incredible radiance and luminosity. This product contains zero unnecessary additives and has a pH level of 3.3 to 3.5, which Drunk Elephant believes are the keys to a non-irritating, clinically effective formulation that delivers real results. Drunk Elephant difference: C-Firma works synergistically with D.E. Umbra Sheer Physical Defense to provide unsurpassed protection against UV damage. Drunk Elephant formulations only contain ingredients that are there to benefit skin health and support the formulation, keeping them safe and making them ideal for even the most sensitive skin. You will never find colorants or fragrances of any kind in their products.